I guess most of us are now aware of content marketing and how greatly it can serve digital marketing strategies. Besides, the recent trends of Goggle updates are more into expert content creation.
This demands complete dedication businesses to dig more into their domain and find out the best to deliver to the readers.
The problem arises when we get into many technical aspects without understanding them. So here are some real actionable steps to take to mark a real difference in your content marketing strategies.
1. Don’t obsess over word count
A study of 900 million pages showed that a post of average 2000 words gets more traffic than any post with average 10,000 words.
So, obsessing over word count is just not fruitful. No one has time to read that long post. A lengthy post does not mean it will drive more organic traffic.
To market your content you need to keep these in mind:
- Your content should be clear and it should cover as deep as needed.
- Exclude the unimportant points from the post.
- And get to the point straight.
2. Update your content with time
Your content can get bad. Information becomes outdated if you don’t endure with time. Your targeted keyword’s search intent can lose its efficiency. And hence, your ranking can fall.
No one wants this to happen, so do you I guess. All you need to do is update your content with time.
WordPress SEO plugin is really helpful in finding out which content needs refresh. It’s cost free, so install it and run an audit. The audit will direct you on which article/ content you should update.
3. Publish a variety of contents
Your every created piece of content may not hit all the content marketing goals.
You need to have a variety.
So, here’s how your content should be to meet your content marketing goal.
- Your content should be Search Engine Optimized. Better ranking on SERP organically bring more traffic to website.
- Add hyperlinks to your content to attract backlinks.
- Your content should influence people’s buying decisions to help your team close deals.
- Yours’ should be a leadership type of content that builds authority in your specific industry.
4. Treat AI as your partner, not a slave
As I said earlier if you need traffic, you need to work on your search engine ranking part.
And to rank higher you need to start avoiding AI writing tools. Use them whenever needed, make them your strength. But don’t become fully dependable on them.
You can use ChatGPT or any other AI writing tools for the following tasks:
- Discover unique headline and title ideas.
- To generate potential blog post ideas
- For expanding article outlines
- For rephrase sentences
This will help you get more free time. And you can invest that time in doing what matters more.
Like, developing a great content strategy, interviewing experts, inserting your personal experiences, opinions, and more.
5. Interact with more people through videos
In 2024, video content is at boom, with YouTube being the second most popular search engine in the world.
Video content is not only more engaging but is also interactive. Videos help exhibit your product or service more clearly in action. This makes it easier for customers to get an understanding of your offered product or service.
This is why nowadays people heavily invest in creating content on YouTube. And this effort has actually paid off to a lot of people.
Sharing content on social media accounts used to be one of the great content marketing tips earlier. But not anymore.
Nowadays most of the social media algorithms bury posts that ultimately leads to less user interaction.
But there’s also a way that could help with your social media content marketing.
6. Include native content with your posts on social media
You can include a bit of native content with your post.
This type of content is what social media algorithms want and promote as well. These types of content are original, authentic, and unique and bring more engagement.
These kinds of posts spread around the social media platform much more quickly. And when it does, you get what you want, i.e. more traffic and user interaction.
But native content or adding a link won’t work alone. This idea will only work for you if your post has some valuable content with the link.
7. Replicate your competitor’s best topic
Here is one of the ways you can replicate your competitors’ success. You just need to know, and find out which one of your competitor’s articles gets the most search traffic.
Now, you might have a doubt, how can you know these things?
And the answer is yes, you can!
Here is how you can find your competitors best contents:
Ahrefs’ site explorer is really helpful in this work. You just need to
- Go to the Ahrefs’ site explorer.
- Enter your competitors domain
- And go to the top pages record
There you will find their top pages with most search traffic and also the keywords that send these pages to the most traffic.
That’s it!
8. Know your target audience
Creating content for the wrong audience or visitors won’t transform them into customers. You might just attract the visitors rather than genuine leads.
So, it’s important to have a clear definition of your audience.
If you already know who your target audience are, make sure to write them down and share it with your entire team.
9. Inclusion of keywords in URLs
URLs with keywords are not just for on page SEOs.
Including a keyword in your URL can help you increase organic Click through Rate (CTR) up to 45%.
You should keep in mind that your URL need not have to be the exact match for keywords someone is searching for.
As long as the text in the URL is somewhat similar to the keyword, you can expect a nice CTR boost.
10. Try writing longer headlines
Studies have found that long headlines are strongly correlated with increased social sharing.
If you want to get more social shares from your content, start writing longer headlines.
A statistic shows that longer headlines generate an average of 76% more shares than any short headlines.
